I've been a Professional Massage therapist for just about ten years now, Ive worked in so many different environments from health clubs to
Chiro offices and like I tell my students, I can truly say that I've seen it all when it comes to Massage. but I've always felt
that my business had a weak point, and that recognition is key to building a strong and profitable business.
Like all therapists, I got into this profession not to make
a lot of money, but to help people. and that's all fine and dandy, but sooner or later you have to realize that someone is making money off of your efforts and energy.
There came a time when I realized
that I had always been good at the physical, but had never attempted to master the mental. and by that I mean
I have always been the workhorse it's my makeup it's who I am, I love the brute physical aspect of every job I've ever held. something about getting in the mix and doing the job has always appealed to me. but now I realize that it's time to accentuate the mental side and learn how to build my business without doing all the grunt work. For many years now I've followed the careers of two fellow therapists here in San Jose, the owners of Roman Paradigm Therapy, Doreen
Jattan and
Robert Vignoli, two amazing leaders in the
field and masters at marketing massage.
Roberts slogan was how to make massage a hands off business.
that always puzzled me, how do you do massage with no hands (
ok so I'm not the brightest bulb)
building your business so your business can sustain you, marketing, promoting, building a name for yourself
Wow actually selling yourself!!! this was an area I hadn't really focused on, my practice had grown so well working with
Chiropractors and physical therapists, I'm working 40
hours a week and never really thought of growing my own business, i guess you just get so busy that you forget to focus on whats really important, and that this is your business.
So i begin the trek o f conquering the mental, by that I mean marketing, networking, advertising, and the dreaded computer