I've been a Professional Massage therapist for just about ten years now, Ive worked in so many different environments from health clubs to Chiro offices and like I tell my students, I can truly say that I've seen it all when it comes to Massage. but I've always felt that my business had a weak point, and that recognition is key to building a strong and profitable business.
Like all therapists, I got into this profession not to make a lot of money, but to help people. and that's all fine and dandy, but sooner or later you have to realize that someone is making money off of your efforts and energy.
There came a time when I realized that I had always been good at the physical, but had never attempted to master the mental. and by that I mean I have always been the workhorse it's my makeup it's who I am, I love the brute physical aspect of every job I've ever held. something about getting in the mix and doing the job has always appealed to me. but now I realize that it's time to accentuate the mental side and learn how to build my business without doing all the grunt work. For many years now I've followed the careers of two fellow therapists here in San Jose, the owners of Roman Paradigm Therapy, Doreen Jattan and Robert Vignoli, two amazing leaders in the field and masters at marketing massage.
Roberts slogan was how to make massage a hands off business. that always puzzled me, how do you do massage with no hands ( ok so I'm not the brightest bulb)
building your business so your business can sustain you, marketing, promoting, building a name for yourself
Wow actually selling yourself!!! this was an area I hadn't really focused on, my practice had grown so well working with Chiropractors and physical therapists, I'm working 40 hours a week and never really thought of growing my own business, i guess you just get so busy that you forget to focus on whats really important, and that this is your business.
So i begin the trek o f conquering the mental, by that I mean marketing, networking, advertising, and the dreaded computer
Subscribe To Bodywork by Roger
Posts
Comments
Subscribe to:
Post Comments (Atom)
The Massage shoe of choice
It goes without saying, I am on my feet alot my average work schedule is usually 7 hours straight through. so you can guess my feet do take a beating. but honestly my feet are completely comfortable all the time, and I have to contribute it to the shoes. my two most important criteria for shoes, quiet and comfort and with these shoes they really do the trick, thank you Asics!!!!
No comments:
Post a Comment